Peter works at the intersection of technology, narrative and systems design - helping complex ideas become usable, trusted and human.
Across several decades, his work has focused on making emerging systems inhabitable at moments of technical change and social uncertainty. His experience spans technology, infrastructure, culture, law, and the creative industries, with a consistent emphasis on meaning where language, trust, and structure are still forming.
At Lunim, Peter leads operations with a systems-level perspective, ensuring coherence across technology, governance, and decision-making as the organisation grows. His role prioritises integration and durable foundations that allow creativity and innovation to scale with integrity.
Pete is a creative leader working at the intersection of storytelling, design and community, with a deep focus on how creative work is made, shared, and sustained.
His background spans film, television and creative production, alongside building trusted creative communities through Tabb. Pete’s practice is grounded in human-centred design and lived creative experience, combining sensitivity to craft and emotional truth with a practical understanding of what creatives need to thrive.
At Lunim, he leads creative direction and community, ensuring, as it grows, that the ecosystem remains anchored in authenticity, creative dignity and real human experience.
Freedom is a software developer who cares deeply about building things that work well, last, and make sense for the people using them. He approaches technology with a practical mindset, focusing on clarity, reliability, and thoughtful execution rather than unnecessary complexity.
With a strong eye for structure and problem-solving, Freedom works closely with teams to turn ideas into robust, scalable products.
