Narrative & Storytelling
We help filmmakers, producers, and media ventures articulate who they are, why they exist, and why their work matters
Strategic Narrative
We help you tell a central story that connects your organisation, projects, ambitions and future direction in a way others can understand and support.
Narrative Architecture
We build frameworks to ensure your narrative remains consistent across funding applications, investor conversations, websites, partnerships, recruitment, and public communications.
Narrative Assets
We create narrative packs, messaging guides, and supporting materials that allow teams and stakeholders to communicate with confidence and consistency.
Story Continuity
We create systems that preserve clarity and alignment, ensuring that the narrative remains intact as the work grows beyond its original creators.
Turning Vision Into Shared Understanding
Most creative teams understand storytelling but often find it harder to explain the story behind the work in a way that others can understand, repeat and carry forward.
Why does this project exist? Why now? Why should investors, partners, collaborators, funders, audiences, or future team members care?
We help creative organisations and media ventures build the narratives that sit around their work, giving people a clear understanding of the background mission, direction and value.
Narrative Expertise
Clarity
Turning complexity into language people can understand and act upon
Alignment
Creating shared understanding across teams, stakeholders, and audiences
Continuity
Designing narratives that survive growth, change, and transition
Integration
Embedding storytelling into systems, experiences, and organisational decision-making
The Story Around The Story
Every successful creative project is supported by a narrative that extends beyond the work itself.
A producer may understand their film. A filmmaker may understand their script. A creative director may understand their vision. The challenge is ensuring that investors, collaborators, funders, audiences, and future team members understand it too.
The strongest creative ventures are not built on great projects alone. They are built on narratives that create belief, alignment, and momentum around those projects.
This is not storytelling in the traditional sense. It is not scriptwriting, worldbuilding, or content creation. It is the work of making purpose visible, creating shared understanding, and ensuring that what is being built can be explained by people other than its creators.
Because when a narrative can be understood, repeated, and carried forward by others, it becomes far more resilient than any individual project.
Narrative Process
Context
1 week
We begin by understanding the venture - its objectives, stakeholders, challenges, and existing narratives.
Discovery
1 - 2 weeks
We gather evidence, uncover patterns, and identify the themes, tensions, and truths that should shape the narrative.
Development
2 - 4 weeks
We create the narrative architecture, messaging frameworks, and supporting structures that will guide communication and decision-making.
Adoption
1 - 3 weeks
We translate the narrative into practical tools, guides and assets that allow teams to use it consistently and confidently.
Frequently Asked Questions
Do you only work on brand storytelling?
No. While branding can be part of the work, our focus is broader. We help people create narratives that support strategy, change initiatives, products, services, stakeholder engagement, fundraising, and alignment.
What deliverables can be included?
Depending on the engagement, deliverables may include strategic narratives, messaging frameworks, narrative playbooks, investor narratives, grant narratives, enablement materials, usage guides, and communication systems.
Can narrative be delivered as a standalone service?
Yes. Narrative & Storytelling can be delivered independently, but it is also frequently integrated with strategy, UX, media, AI, and broader transformation work where shared understanding is critical to success.
Ways to Contact Us
We respond to all queries within 24 hours
Want to Meet?
Book a meeting with us nowDrop Us An Email
hello@lunim.ioGive Us A Bell
020 3051 9057
Office Hours
- Monday - Friday9:00 AM - 6:00 PM GMT
- Saturday10:00 AM - 4:00 PM GMT
- SundayClosed